The Challenge
Because official race cars contain licensed sponsors and manufacturer branding, the entire vehicle needed to be reconstructed from neutralized reference material to allow a fully custom visual identity.
Our Strategy
From this base, we rebuilt the visual identity across the entire ecosystem — integrating custom branding onto the vehicle, designing a matching racing suit and helmet system, and generating new cinematic camera angles through controlled AI production.
The Results
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Cinematic Angles Generated
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Brand Identity Assets Developed
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